Do You Have Glossophobia?
- Ralph Cochrane

- Aug 17, 2023
- 1 min read

The Fear of Public Speaking
Some people would rather die than present to a group of their peers in a boardroom.
I get it. It’s not easy.
But if you want to be in senior management, it’s time to overcome your fears.
I’ve honed hundreds of managers’ presentation skills.
Everyone has their own style, so I’ll share a secret with you.
Practice sustaining the audience’s ATTENTION.
Engage them, and they’ll stay focused, making it easier to get your point across.
There are three ways to engage them.
Physically
Move the body, and the brain will follow. Anything you can do to get your audience to move their bodies will create physical engagement. (I’ve got a tonne of tips for this)
Mentally
People zone out. It’s a fact. You can fight this by:
Asking questions
Incorporate a shocking statement, data, and stats
Introduce imaginative analogies - using the familiar to explain the unfamiliar
Linguistically
Words matter. We’re hardwired to respond to certain ones, like:
Inclusive words, like our own names & the term ‘you’
Time-travelling language - takes people to the past or future, imagining what ‘could’ be or connecting through past shared experiences
Combining these techniques produces various types of audience engagement.
I also know which techniques to avoid mixing if you are presenting positive or negative news.
Let me present these to you.
Practice makes perfect.




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