From Values to Action: Are Your Leaders Flying Blind?
- Ralph Cochrane

- Aug 19
- 1 min read

Translating corporate values on-site starts with leadership clarity.
You wouldn’t dig a mine without a map. So why ask employees to act without a clear understanding of purpose?
There’s a lot of talk about Purpose-to-Impact these days — and for good reason. Leading firms from Harvard to Heineken to the US Military are making it a leadership priority.
Here’s why:If your frontline leaders don’t know their personal leadership purpose — beyond corporate goals — they’re flying blind. And so is your organization.
Purpose drives action. Without it, your values stay stuck on a poster in the break room.
Here’s a tip: Leadership purpose isn’t what you do — it’s how and why you do it. It shows up in how you coach, how you inspire, how you get your hands dirty alongside the team.
And it’s personal. It’s why people follow you. It’s what they’d miss if you were gone.
So — do your leaders know theirs? If not, let’s talk.




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