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Start With Why
People don’t just follow instructions. They follow purpose. Great leaders don’t just explain what needs to be done. They explain why it matters. That distinction is everything. In the workplace, especially in high-pressure industries like mining, construction, manufacturing, and energy, leaders are often moving fast. There are targets to hit, problems to solve, safety protocols to follow, and deadlines that don’t move. So, it can be tempting to lead with the task: “Get this d

Ralph Cochrane
Jun 291 min read
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